initial audience feedback from final cut of music video

After editing together my music video, I asked other students in the class to fill in a questionnaire after watching the video in it's current state. This allows me to get the opinion of others, and make any changes that seem appropriate in order to improve the music video. Here are the questions, and the responses that I received.

11)      Favourite images and connotations

I like the way that the couple holding hands and putting their arms around each other showed how much they cared about each other. This really showed the emotion of love and emphasised the loss at the end of the video.

I really liked that we got to see them talk a lot and smile to each other, shows friendships as well as a relationship.

The footage was really sweet, worked well with the song.

22)      What aspects of the video promote the track?

The use of similar locations helps the audience to recognise this in the digipak. The narrative also features a happy couple who smile and enjoy spending time together, which matches the cheery upbeat feel of the song.

The cheery mood of the couple links well with the up beat track.

A lot of the footage was in time with the music.

33)      How does the video use musical genre conventions?

There is some good use of different shots, such as close ups of the characters, helping the audience to identify with the characters. I also really liked how it got darker and became night time towards the end of the video, as the narrative became sad.

The couple are outside and being by themselves which is associated with the indie genre, I agree with what the person above has said about the footage getting darker towards the end of the video, I didn’t notice it happening but now it’s been pointed out, I think it’s a good effect. The change in clothes also represents the amount of time that they were together.

In time with the music.

44)      Creative use of technical skills?

I think there were a good range of shots used throughout the video, and the use of cuts made the whole narrative run smoothly.

I was really impressed with the shot of the girl whilst she was spinning around.

The cuts were good. Variety of shots.

55)      Areas for improvement?

I think there could be quicker editing in some places, as sometimes shots go on for a little too long. You could also perhaps use filters on the sunny shots as this might make the lighting look nicer.

Editing needs to be faster, some of the shots are really long with not much happening, for example the shot we see of the couple spinning around doesn’t need to be as long as it is, neither does the close up of the girl’s eyes –perhaps cut it closer to the blink.

Some of the shots were too long, perhaps fading more between the shots and cutting a few more into the long shots would help create more variety and shorten the long shots.

16)      Favourite images and connotations

It’s a happy and upbeat song and video. I like the different locations; park and city streets.

26)      What aspects of the video promote the track?

The visuals match the music. Some of the target audience might be able to relate to the characters in the video as they are probably around the same age.

37)      How does the video use musical genre conventions?

I’ve seen music videos by bands that sound the same to this one and have the same style of video.

48)      Creative use of technical skills?

The transitions and editing in general was good. The range of shot types was good.

59)       Areas for improvement?

You could try colour correction on some the shots. Some cuts could be more on beat.



the main points that I picked up on, are:
-I've used a good range of different shots and different angles
-I've presented the narrative in the way I intended.
-the cheery up beat mood of the video relates to the track
-It appeals well to the audience

From the criticisms, I have received about the video, I will do further editing of my video to shorten some shots to make it flow at a quicker more fluid speed. I also plan on taking a bit more footage, so I don't have to shorten the length of my video. However, despite it being pointed out that the change of Florrie's outfit may effect the continuity, I agree that it acts a sign of time passing in their relationship and gives the video some variety.

In order to get further feed back, I will organise a focus group where I will gather a selection of my target audience, and I can discuss with them their honest opinions of my video and whether or not it is implemented well.