Audience feedback

As well as carrying out peer feedback amongst my peers in the class, I sought out feedback from my target audience. I did this by creating a survey using the website Survey monkey, and sending it to my friends on Facebook that have an interest in the acoustic music genre, and fit my target audience. I also included participants that are outside of my target audience, as this would give a variety of opinions on what they thought of my music video, digipak and magazine advert.

Music Video

I sent my participants a link to the video and a survey that I politely asked them to fill out, via Facebook messenger.The survey consisted of four simple questions, asking of their honest opinion.

1) What would you say the target audience is for this video?

The general consensus from my audience feedback, is that the video fit my intended target audience very well as most users said they thought it was likely to be aimed at females between the ages of around 12-18 with some users saying it may appeal to people in their 20s. The video may also appeal to both genders.

2) Does this video relate well to the genre

I made this question a simple "yes or no" response, and my feedback was that 100% of the people I asked answered yes.

3)What are the good points of the video?

I had many positive answers to this question, that were very encouraging. I generally found people had appraisal for the chemistry between the actors, and the theme of the video matching well with the genre and target audience.

Many of the responses said they liked the "cute" story line and that it went well with the up beat and happy themes of the music.

4) How do you think the video could be improved?

This question is what I found most helpful from the audience feedback, as it made me aware of any issue that could be addressed to improve the music video. 

Unfortunately, I am unable to address the issues with the actors appearing uncomfortable or aware of the camera as they aren't available for more filming. However, this feedback will be very useful when revisiting the editing of my music video. I intend to add in more fades as transitions between shots, so the video runs more smoothly and professional.