Director Study

Jon Jon Augustavo
Jon Jon Augustavo is a music video and film director based I


from San Francisco originally. An artist he frequently collaborates with is Macklemore and Ryan Lewis, and he has won three MTV VMAs in 2013 for his videos.

Jon Jon generally works with more popular artists and hip hop musicians to produce their videos. In many of them, he makes use of bright lighting and a strong contrast to give his videos a recognisable trademark. 
His music videos generally have a distinct focus on people and their relationships in the scene. For example, his video for Same Love revolves around the lives of a gay couple, from birth to death. This strong and loving relationship is presented in a narrative style video, which Jon Jon produces well. In a recent interview, Jon Jon has said "I've always been interested in being a story teller, whether people want to hear it or not. So I'm always interested in making something that has a beginning, middle and end that people will, hopefully, be interested in seeing what happens.

Jon Jon also produces performance and concept videos. This music video for Little Nikki Says by Little Nikki, is primarily a performance video with some elements of a concept video. Slow Motion is used in this video, similarly to it's use in many other of his videos. And a distinct focus on dance and music, similar to the video for Can't Hold Us by Macklemore. He has catered more to the popular music genre, by using brighter lighting and having more of a focus on the attractive presentation of the actors within the video. This shows the flexibility of the type of clients he works for, and in producing videos for a range of different audiences. This video may appeal to girls aged between 10-16, while the Macklemore music videos may appeal to an older audience of 13-19 with a more equal distribution of boys to girls.