This is my mood board for my target audience of my music video. The song is under the genre of acoustic music, and the audience generally consists of girls between the ages of 14-18. A popular artist of the genre is Ed Sheeran, who has a more casual and laid back presentation. Fans of the genre tend to value the music itself, rather than the appearance or presentation of the artist. Acoustic music tends to be very popular around autumn and winter time, due to it's relaxed sound and calm mood. Audiences greatly enjoy attending live gigs by their favourite acoustic musicians, and these also have the same relaxed atmosphere that goes with the music. The topicality of many songs tends to be focused around love and relationships, as well as devastating break ups. The audience of young girls find the idea of the relationships written about exciting, and they fantasize about finding someone who may feel the same way the musicians do about who ever they're writing about.
In order to satisfy my target audience, my music video revolves around a young couple that may reflect the lyrics of the song. The relaxed and chilled out mood is carried over into the video, to show two happy and calm people just being together. I will film my music video in a forest, to illustrate the autumnal season and use lens flares in order to give the video a sentimental and warm feel to it.
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